Blog: AI, Digital Growth & Marketing

Original articles and applied case studies by Ibrahim Tolgar Sasmaz.

AI Bias in Hiring

In 2018, Amazon quietly shelved an AI recruitment tool it had spent years building. The reason: the system had learned to favor male candidates for technical roles, trained on historical hiring data that reflected the industry’s own gender imbalance. It wasn’t programmed to discriminate. It learned to. That case became a landmark reference point in the debate over  AI bias in hiring  — and it raised a question that still doesn’t have a clean answer: when you remove historical bias from an AI’s training, what does it actually do when candidates are equal on every measurable dimension?

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AI Models Debate on Wildlife Ethics

In one of the most emotionally charged scenes in BBC’s Dynasties, a film crew watched penguin chicks and their mothers trapped in a frozen ravine, slowly dying — and faced a question that has haunted wildlife filmmakers ever since: do you intervene, or do you let nature take its course? But should they have? Six AI models were asked to answer as if they were on that team.

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Would AI Models Keep The Purge Protocol Active If It Reduces Crime?

The Purge, AI ethics, moral dilemma, AI comparison, and human rights collide in this AI-swers episode, where ChatGPT, Claude, Gemini, DeepSeek, Llama, and Grok respond to the same disturbing question: If a fictional government could reduce crime all year by making every crime legal for 12 hours, should the system stay active?

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SEO + PDP Optimization Framework

Operator framework for SEO PDP optimization: SEO and PDP backlog model connecting search demand, product naming, claims, content, visual hierarchy and conversion behavior.

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Amazon Buy Box Winning Strategy

Operator framework for Amazon Buy Box strategy: Marketplace command center combining competitor pricing, stock, retailer conditions, PDP quality and retail media activation.

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How AI Can Increase CTR by 60%

Operator framework for AI CTR optimization: TranslAsset AI: OCR, LLM localization, creative adaptation and image reconstruction for faster market-ready assets.

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